Introducing Mount Sinai West
Friday, November 27, 2015
Posted by: Andrew Law
The Mount Sinai Health System announced that Mount Sinai Roosevelt will be renamed as Mount Sinai West. The hospital will continue to be the premier health care provider on the west side of Manhattan, with all services continuing, the same insurances accepted and the same number of people employed.
"The change reflects our long-term brand strategy to create consistent naming throughout the Mount Sinai Health System," said Kenneth L. Davis, MD, President and Chief Executive Officer of the Mount Sinai Health System. "Many of the facilities in the health system start with 'Mount Sinai' followed by an identifier. We want anyone who has a health care need to know there is a Mount Sinai facility in their neighborhood with equivalent quality, and then to choose the facility that will best serve them."
"The integration of the Icahn School of Medicine at Mount Sinai is critically important to the current and future success of Mount Sinai West - from collaboration on clinical program development to expansion of services, medical and graduate education, and clinical research," said Dennis S. Charney, MD, Anne and Joel Ehrenkranz Dean of the Icahn School of Medicine at Mount Sinai and President for Academic Affairs for the Mount Sinai Health System. "The partnership with the School of Medicine also greatly enhances our ability to attract and recruit talented clinicians and researchers to the Mount Sinai West campus, which will increase the breadth of programs and services we can offer on the West Side."
"The newly named Mount Sinai West is an outstanding, full-service tertiary-care hospital with a large emergency department, serving Midtown and the West Side of Manhattan, the New York City region and the Northeast," said Evan L. Flatow, MD, President, Mount Sinai West, and the Lasker Professor of Orthopaedic Surgery at the Icahn School of Medicine at Mount Sinai. "As an institution, we will continue to focus on primary care through our neighborhood ambulatory practices, and on specialty care, specifically on renowned services in vascular, colorectal and breast surgery, thoracic surgery, obstetrics, neurosurgery, urology and orthopaedics."
The Mount Sinai Health System is investing in Mount Sinai West, as in all of its campuses, to continuously improve the standard of care offered throughout the system. In terms of new services, Mount Sinai West recently added a Kidney Stone Center, innovative treatment programs for intracranial hemorrhage and complex aortic aneurysms, and has plans in place to expand its already robust orthopaedic service. With respect to facilities, the hospital is building new operating rooms, a new pre-surgical testing area, and has made improvements to central sterile processing to increase capacity to sterilize surgical trays; all efforts to maximize patient safety and improve the patient experience. Beyond facilities, the Health System has also revamped its information technology infrastructure at the hospital, including transitioning to one electronic patient medical record system across all Mount Sinai Health System hospitals and outpatient locations.
"We continually evaluate our naming structure to ensure that what we call ourselves reflects our mission and adds value to the Mount Sinai brand," said Leonard Achan, RN, MA, ANP, Chief Communications Officer, Mount Sinai Health System. "In creating a naming convention, our basic rule was to make names as short and memorable as possible, and to ensure each name sets that facility apart in patients' minds," said Mr. Achan, also Senior Associate Dean, Global Communications, Branding and Reputation, Icahn School of Medicine.
The new name will be phased in over time, with the first changes seen now on all Mount Sinai websites accessible from www.mountsinaihealth.org. Changes to signage will occur in phases over the coming months. The Roosevelt legacy will be maintained and honored with a garden at the main entrance on Tenth Avenue named in honor of the Roosevelt family, and with a plaque in the main reception area. Other than the recently renamed Mount Sinai Brooklyn and Mount Sinai West, there are no plans to change the names of other hospitals in the Health System at this time, but naming strategy may affect other campuses in the future.